Beyond Cycle Wellness Event Campaign
Brief: Plan, ideate and create a desire to join and participate in a sculpting class event with a luxury hotel and wellness studio. The plan was to make it fun, engaging and not super "corporatey" Role: Created a creative shot list, shoot and edited 5 total assets leading up to the event, and delivered additional next day recap edit. In total of 6 delivered videos, and 25 fully edited photos. Outcome: - 2 fully booked and waitlisted classes for the event (initially only 1 class was available). - 4% increase in growth - Over 250K total engagement in 2 week span